Top Dollar Guide
Top Dollar Guide for Home Selling
Pricing the House Right
A Perfectly Targeted Audienceâ€“ Most buyers who come to your house are good prospects: they are actively shopping for the product you are selling and your house probably already meets their general criteria.
A Captive Audience â€“ The buyer is in your house and will probably spend up to an hour studying it.
An Opportunity to Make Multiple Impressionsâ€“ Each room gives us the perfect opportunity to make dozens of â€śfirstâ€ť impressions. With each detail we will move the buyer from looking at your house to evaluating whether it could be HOME.
Homes are Purchased Based on Emotionsâ€¦Love at First Sight
Only if buyers â€śfeelâ€ť as if your house could be home can they determine if it will be â€“ We will depersonalize the space and create â€śemotional connection pointsâ€ť to actively engage a buyerâ€™s mind to imagine how life can be in the house.
Within fifteen seconds, buyers develop an attitude toward your house that is reinforced by everything else they encounterâ€“ Letâ€™s make those fifteen seconds and first impressions positive!
When a house feels as if it could be home, buyers will intuitively re-prioritize their list â€“ Weâ€™ll accentuate the positive and downplay the negatives in each room. Weâ€™ll create balance, warmth and cohesion by using easy decorating tricks of the trade.
Buyers Will â€śProfileâ€ť the Sellers In their Buying Decisionsâ€¦
Neat and organized sellers take care of a home and vice-versa â€“ Weâ€™ll de-clutter, organize, and accessorize those areas buyers use to profile â€śneatnessâ€ť.
Nationwide, the typical homebuyer household consists of a married couple aged 36 with a household income of $71,300 â€“ We will target these people in our style and dĂ©cor so our â€śprofileâ€ť fits.
Buyers Will View Your Personal Things, Impersonally
If you canâ€™t see objectively, you canâ€™t package effectivelyâ€“Weâ€™ll put on â€śBuyerâ€™s Eyesâ€ť in each room of your house.